Vitabrid C12 is launching at The Allure Store. The brand will now sell an assortment of Vitamin C & Peptide focused skin and haircare at Allure’s first experiential retail store.

Located on New York City’s Lafayette Street, The Allure Store now sells an assortment of Vitabrid C12’s hero skin and hair products along with three new launches.

Vitabrid CG is a stabilized form of 12 hour Vitamin C, developed by submerging pure Vitamin C in between bio-friendly mineral layers. This patented technology provides a more effective way of delivering active Vitamin C deep into the skin for 12 hours.

This is made possible because of LDH – a nanotechnology that stabilizes and protects pure Vitamin C from becoming oxidized to fully deliver its benefits. Layers of LDH (Layered Double Hydroxide) made with bio-convergence technology surround and protect pure Vitamin C, which normally oxidizes easily. This allows the Vitamin C to fully exert its potential and benefits.

As a result, Vitamin C continues to go deep into your skin for 12 hours helping the skin including scalp to fight free radicals off and triggering collagen reproduction, so everyone may experience anti-aging and protection from skin damage. This advanced biotechnology that gave birth to Vitabrid CG was selected as one of the eight most promising technologies in the world (2001 MRS Highlight Innovations).

Secret Code P-151 is a unique formula that is designed to enhance the delivery of peptides and unlocks the skin’s ability to effectively absorb its novel peptides to further promote collagen. This will nurture and boost moisture retention to help support a firmer and youthful-looking skin. Together, they create the foundation for luscious, healthy hair and firmer, brighter skin.

Handpicked by Allure’s very own beauty experts, the Vitabrid C12 products available at The Allure Store include FACE Brightening, HAIR Tonic Professional, Wrinkle Serum, and moe.

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